BUM Equipment Inc.

BUM Black Army Launches “Built Different” Campaign Featuring Convertible Streetwear for the Modern Youth

BUM Black Army, the newly rebranded force in streetwear fashion, proudly unveils its latest campaign, “Built Different” — a bold collection of convertible apparel engineered for functionality, versatility, and individuality.

Aimed at today’s dynamic generation, “Built Different” is more than just a style statement—it’s a response to the evolving lifestyles of Filipino youth. Designed with adaptability in mind, the collection offers streetwear pieces that transform and move with the wearer, perfect for shifting environments and unpredictable schedules.

Key pieces include:

  • Convertible pants that zip off into cargo shorts
  • A Denim jacket with a removable hood for dual styling
  • Cargo shorts with detachable pockets that convert into a sling bag

Each piece fuses utility with urban aesthetics, echoing the brand’s commitment to innovative, fashion-forward designs that empower self-expression.

“Today’s youth are constantly moving between spaces—school, side hustles, creative work, social life. They need style that can keep up. Built Different was created to reflect that mindset.

With an edgy and practical design philosophy, BUM Black Army continues to redefine modern streetwear, providing the youth with pieces that aren’t just worn, but lived in.

The Built Different Collection is now available online at https://bumblackarmy.com, Shopee, Lazada, and TikTok Shop. In stores at BUM Black Army boutiques and leading department stores nationwide

 

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